Well-Established Jewelry Manufacturer Brings Transparency to the Gold Jewelry Market With New Direct-to-Consumer Brand Oradina


Oradina - Solid Gold Jewelry

Oradina – Solid Gold Jewelry

We want our customers to know exactly what they’re buying and know that it will last. That’s why we chose to stick with solid gold. Unlike gold substitutes, solid gold won’t tarnish, change color or turn your skin green. It retains its value and allure in a way a plated or vermeil piece never can.

Oradina is launched by husband and wife duo Rachel and Sam Gindi, who are third-generation gold jewelers. Coming from wholesale and retail backgrounds, respectively, their experiences helped them realize a need for more transparency in the gold jewelry sector.

“Misrepresentation in the gold jewelry industry has always been an issue I wanted to tackle,” says Oradina Co-Founder Rachel Gindi. “When shopping online, customers often see similar items side by side, both with ‘gold’ in the title and are enticed to purchase the less expensive option, which is usually gold plated, filled or vermeil. While these substitutes are more affordable than solid gold, they will eventually tarnish and lose their initial luster. Customers may not realize that when making their purchase decision.”

Oradina is on a mission to inspire women to keep the gold jewelry tradition alive by offering only solid gold pieces. Every Oradina piece is stamped with its karat gold markings to verify its quality. The karat represents the percentage of gold in the alloy and confirms that no other base metals were used to craft the piece.

“We want our customers to know exactly what they’re buying and know that it will last,” says Oradina Co-Founder Sam Gindi. “That’s why we chose to stick with solid gold. Unlike gold substitutes, solid gold won’t tarnish, change color or turn your skin green. It retains its value and allure in a way a plated or vermeil piece never can.”

In addition to increased transparency, Oradina customers will also benefit from the family’s longstanding position in the industry. The brand has decades-old relationships with some of the top artisans in the U.S., Italy, and Turkey allowing them to offer designs and pricing that other retailers can’t. Working directly with their artisans and craftsmen, Oradina can deliver the latest styles quickly and without the extra markups.

While keeping with tradition to carry on the family business, the Gindis have built a notably progressive direct-to-consumer gold jewelry brand centered around honesty and transparency. Oradina is proud to be a member of the Responsible Jewelry Council and has established high standards at every step of their supply chain, from the mine to the customer’s jewelry box.

“We’re excited to take part in a woman’s journey from owning gold plated throw-away pieces to solid gold forever pieces,” says Rachel. “Oradina’s mission is to enhance that experience by offering real, affordable solid gold jewelry that’s also fun, stylish and everlasting.”

ABOUT ORADINA

Oradina is a direct-to-consumer solid jewelry brand offering everyday elegance at an affordable price. Founded in 2020 by Sam and Rachel Gindi, the brand seeks to inspire women to keep the longstanding tradition of owning solid gold jewelry alive with pieces that will stand the test of time.

Oradina was born from three generations of fine jewelers and shares the benefits of their deep-rooted industry relationships with their customers. Without any middlemen in their operation, the brand is able to promise their customers direct gold pricing, ethical gold sourcing and solid gold quality with every piece.

Oradina values the superior quality of solid gold jewelry and steers clear of lesser-quality substitutes, such as gold plating and gold vermeil. With a focus on precious metals, rich traditions and timeless designs, Oradina aims to redefine the standards of everyday jewelry.

Oradina’s operations are based out of New York. Their jewelry is designed and manufactured in the U.S., Italy and Turkey. The brand is a proud member of the prestigious Responsible Jewelry Council — the world’s leading organization for responsible supply chain standards in the jewelry industry.

For more information about Oradina or to shop their collection, please visit Oradina.com.

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