Rose petal spirit Lanique Spirit of Rose has secured its firrst national UK listing with supermarket Waitrose.
Lanique will be available in 243 Waitrose stores across the UK from 31 August and will be on an introductory promotional offer of £22 per 70cl bottle until 22 September.
Made by steam-distilling hand-picked rose petals and featuring ripe raspberry and cherry aromas, Lanique can be served with tonic, added to sparkling wine or used to create a rosy twist on a classic cocktail.
John Vine, spirits buyer at Waitrose, said: “We are always looking for exciting new spirit brands and products for our customers and we are thrilled to be the first supermarket to launch Lanique in the UK. We have seen a huge trend in customers experimenting and trying out new drinks and products, and we think the subtle rose and raspberry flavours of Lanique will definitely appeal to those looking for the next cocktail trend.”
Lanique was first created in 1785 in the Kingdom of Prussia and was enjoyed by the European aristocracy. It remained a firm favourite through the 1800s but disappeared during the World War Two when the availability of fresh rose petals dried up. It was eventually rediscovered by artisanal producers and distilled and relaunched in the UK in 2015, using the original recipe.
Lawrence Huggler, director at Lanique Spirit of Rose, said: “We are delighted to have secured our first listing with Waitrose and to be able to introduce Lanique on a national scale to the UK market.”
20 August 2020 – Bethany Whymark