PÜR The Complexion Authority™ Selected to Participate in Conscious Beauty at ULTA Beauty™


“Being clean has always been important to us; it is what the brand is rooted in and goes into everything we do at PÜR.” “We are thrilled to re-introduce ourselves as one of the trailblazers in cruelty-free clean beauty, being clean before clean was cool.”

PÜR The Complexion Authority™ is excited to announce their participation in Conscious Beauty at ULTA Beauty™. This program empowers you with transparency and choice by offering clean, cruelty-free, vegan, and sustainably packaged products. It also highlights brands that positively impact our communities and planet! Since PÜR’s inception in 2002, they have always created clean, cruelty-free, high-performance, complexion and skincare products for all; and this initiative is an extension of that mission and commitment.

PÜR™ was chosen to participate in the “Clean Ingredients” and “Cruelty-Free” pillars for Conscious Beauty at Ulta Beauty™. PÜR™ aligns with ULTA Beauty’s Clean Ingredient standards, meaning that their formulas do not contain ingredients within ULTA’s Made Without List, this list includes ingredients like parabens and phthalates. This is just one of the ways Conscious Beauty at ULTA Beauty™ provides information to make it easy for you to make beauty choices you feel good about. PÜR’s core complexion and skincare products are infused with good-for-skin ingredients that improve the look and feel of skin over time. Each ingredient is carefully selected and formulated to create innovative and intentional products that help consumers live a cleaner lifestyle without compromise. PÜR never formulates with parabens, gluten, SLS, mineral oil, talc or gluten.

“It is so exciting to see how consumers have become more conscious about skincare and cosmetics,” said Lynnette Cole, Global Education Director and Licensed Esthetician at PÜR. “Being clean has always been important to us; it is what the brand is rooted in and goes into everything we do at PÜR.” “We are thrilled to re-introduce ourselves as one of the trailblazers in cruelty-free clean beauty, being clean before clean was cool.”

The PÜR No, No List:


  • Parabens
  • Mineral Oil
  • Talc
  • Petroleum
  • SLS
  • Phthalates & DEHP
  • Gluten

PÜR Key Clean Ingredients:

  • Aloe
  • Agave Extract
  • Vitamin E
  • Ceretin® Complex
  • Super Foods
  • Bamboo and Pea Extracts
  • Energy Complex
  • Sodium Hyaluronate
  • Elderberry Fruit Extract
  • Turmeric
  • Green Tea
  • Hemp
  • & Many, many more.

For more information, visit purcosmetics.com and ulta.com/conscious-beauty

About PÜR™

Since the brand’s inception in 2002, we have redefined clean beauty with one mission in mind—to offer PÜR Beauties multitasking beauty solutions that support—never compromise—their lifestyle. Designed to accentuate your natural-born beauty, our complete product mix is backed by clinically proven technology to leave skin looking and feeling its best…long after the makeup comes off!

Regarded globally as “The Complexion Authority™, PÜR™ offers those of all ages, races and skin types high-performance beauty solutions and skin-loving products. By focusing as much on the ingredients left out of formulas as included, PÜR sets the standard for a better kind of beauty. From efficacious complexion and color makeup to transformative skincare, our skin-enhancing formulas are clinically proven to deliver. PÜR is proud to be cruelty free, paraben free, gluten free, talc free, petrolatum free, mineral oil free and SLS free.

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