An ode to jewelry reminiscent of traditional Cuban heritage, the collection honors the women’s Cuban roots and love for all things fashion, tradition & culture.
October 12, 2020
XIO by Ylette, a unique monthly jewelry subscription service co-founded by Ylette Luis, a Miami based Cuban-American, fashion-forward entrepreneur, jewelry designer is excited to announce a collaboration with famed Cuban-inspired Miami shop, Martha of Miami, founder of La Tiendecita, a Cuban-themed clothing, accessories & household goods to close out Hispanic Heritage Month.
The collaboration features a collection of specialty pieces from the XIO by Ylette collection, paired with popular items from the Martha of Miami shop. Curated by Martha and Ylette collectively, the unique pieces honor Hispanic Heritage Month with an ode to jewelry reminiscent of traditional Cuban culture. The collection honors the women’s Cuban roots and love for all things fashion, tradition, and culture.
XIO by Ylette “They Call Me, Brujita” Old English font, plated necklace, paired with Martha of Miami “Te Hice Brujeria”
XIO by Ylette “They Call me Latina” Old English font, plated necklace, paired with Martha of Miami “Latina AF” Tee
XIO by Ylette “Encantada” a trendy, flat & wide Figaro chain necklace paired with Martha of Miami “Cuban Bread” Tee
XIO by Ylette “Protegida” necklace. A traditional “Azabache” featuring the powerful protection stone, Black Onyx, which absorbs and transforms negative energy, and helps to prevent the drain of personal energy; paired with Martha of Miami “Mal de Ojo” cap.
“We are so excited to partner with Martha of Miami for a collaboration that we know was well overdue. Martha’s shop features classic Miami clothing & accessories that are a tribute to her Cuban culture and childhood growing up. As a first-generation Cuban American, entrepreneur, XIO by Ylette is also founded on the same traditions. The company is a tribute to my Cuban roots and was inspired by and named after my grandmother Xiomara who instilled in me a love for all things entrepreneurship, a passion for jewelry and a deep admiration for the story each unique piece tells” says Ylette Luis, Co-Founder & Creative Director of XIO by Ylette.
“Being able to partner with another Latina, female-owned brand that shares the same beliefs as I do will always be my favorite part of being a businesswoman. Striving for achievement in the face of adversity, not only for our businesses, but also for our city and culture has always been our purpose” says Martha Valdes, founder of Martha of Miami.
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ABOUT XIO BY YLETTE
XIO by Ylette is a unique monthly jewelry subscription service that provides subscribers, with four to five gold-dipped pieces carefully curated by Ylette. The company is a tribute to Ylette’s Cuban roots and was inspired by and named after her grandmother Xiomara who she credits with instilling in her a love for entrepreneurship, a passion for jewelry and a deep admiration for the story each unique piece tells.
Ylette is deeply involved in the design of each box. Each month, she determines the theme and works to express it through the jewelry pieces selected. She draws inspiration for each box from her intuition, her vast knowledge of fashion, various cultures, the world around her, and celebrity style icons.
Priced at $60 a month, XIO gals receive the beautiful XIO bag featuring four to five pieces of carefully curated jewelry inspired by Ylette’s love of fashion, astrology, and the latest trends. Each bag is valued at an average of $160 collectively and may include a variety of pieces from necklaces, chokers, bracelets, bangles, stud or hoop earrings, and rings. XIO is the only monthly jewelry subscription service that requires no swaps or returns because subscribers get to keep all the gorgeous pieces they receive. Additionally, XIO Gal subscribers receive an exclusive discount of 20% off the entire XIO website to shop the individual pieces. Monthly XIO bag subscription online at https://xiobyylette.com/
ABOUT MARTHA OF MIAMI
Valdes is a first-generation Cuban-American entrepreneur based in Miami. She began her journey in 2015 after learning the ins and outs of the clothing industry from her parents’ business, Valsan. Starting with a website and her first product, Martha quickly began to develop a brand that encompassed her love for Miami while paying tribute to her Cuban culture. After a few too many cafecitos, Martha came up with the idea for her biggest hit and the shirt that would go on to define her brand, Cuban Bred After 4 years of selling exclusively online, Martha took the leap and penned her first brick and mortar store, La Tiendecita by Martha Of Miami on the iconic corner of Bird Road and 87th. After a grand opening celebration attended by over 500 people from around the city, La Tiendecita has become a local staple, even making it to the ranks of the #2 shopping destination in Miami, (take that, Dolphin Mall). Martha currently operates her online store,La Tiendecita, and recently began Palante Media, a creative outlet for content surrounding her brand and Miami culture. La Tiendecita is located on 8827 SW 40th ST Miami, FL 33165 and is open Monday-Saturday 11AM-6:30PM.
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