Fan-Focused Candy Ranges : Sour Punch candy

Fan-Focused Candy Ranges : Sour Punch candy 1

More brands are taking feedback from consumers as a surefire way to deliver a hyper-relevant product, which is what we’re seeing with these new Sour Punch candy products from the American Licorice Company. The products include the new Sweet Bites, Fan Favorites Bites, SIP-N-CHEW Straws and Grape Straws, which are all arriving this fall with the exception of the Grape Straws that are available now online. The products were developed via requests from fans and consumers alike in order to offer them treats that speak directly to their preferences.

The Sour Punch candy products are being launched with the Embrace Your Punch initiative that encourages consumers to celebrate their own individuality and uniqueness for an uplifting touch.

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